Results reveal that 65% of respondents believe search engines should bear a great deal of responsibility for protecting individual users’ personal information. Consumers believe that search engines have a responsibility to protect their data Only 7% of respondents said it was not very important or not important at all. In the poll, 91% of all respondents said that it is either very important or somewhat important to them that, when using a search engine, their personal information only be shared with other parties with their express consent. Consumers care about search engines collecting and sharing their data Here are the top takeaways from the survey, which was conducted among more than 1,000 US internet users: 1.
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